WAA is joining forces with the CIM for a Trends Peep Show event, taking place at the University of Warwick on Wednesday 24 April.
Passion & Truth
24th March 2013, by James Brazier
You’ve created a fantastic product. The technology is truly cutting edge, the design is ultra-slick and the market is drooling. What do you then do? Throw it in a Jiffy Bag and get it out there? Fail.
Valentine’s Day always guarantees three things: sickeningly happy couples (me, bitter?), too many heart displays in shop windows and a whole heap of PR stories. Here, I take a look at some of my favourites. PR stories. Not couples or window displays. That would be weird.
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My job as a PR involves getting my clients into the media and the public eye. It is vital, therefore, that I target the right media to take my client’s brand to the right people.