Hitting the Wall

9th June 2011, by Emma Thorn

For most people, a blackboard might conjure up images of school and sitting on very hard seats dreaming of playtime.  However, at WAA the sight of a big black expanse of wall was an instant excuse to unleash some creativity in good, old fashioned style.

“The Wall” as he - yes it is a he – is known as, is a space in the WAA recreation room for staff to display their ideas on how we can further enhance the agency and the service the client receives.

Topics of conversation on The Wall are pretty fluid, but the general sense of purpose is simply how we can keep improving what we do.  In a digital age, where communication is desk-based and often less personal for it, we wanted to free up the mind for the posting of images, sketches and trends within a social space and provide focus for our creative community.

So, nothing ground-breaking you may say, but The Wall may just take us all back to an age where anything was possible and the tendency to dream acceptable.  If that is the case, that large expanse of black and the possibilities he brings may just be the ticket to ensuring we continue to out-think the competition.