8th June 2011, by Andrew Bowyer
The WAA offices have undergone a transformation of late with a top to bottom refurbishment. Particularly popular additions have been the new booths on each floor used for those 5 minutes round table meetings and my personal favourite, the Pitch Room.
Our recent expansion into the adjacent building freed up a lovely piece of loft space, one of the largest rooms in the building, conveniently tucked away from distractions and right next to the kitchen (how can one expect brilliance without tea?).
The jury is still out on the ‘straddle like a bike’ stools but the huge table, natural light and the 4 different ways to stick things to walls have been massive hits. For me, the real success is the focus that the room brings to the work. It’s turned out to be a real get-the-job-done space where a Business CreativityTM team can walk in with a question and walk out with an answer. Over the coming weeks we’ll be shining a light on our approach and I think the new Pitch Room is perfect for this. I’m thinking a time lapse video of an all-day session would do the job brilliantly, and apart from anything else, you’re always going to look that bit cooler working in a loft.
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