Passion & Truth

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2011 was a year of enormous upheaval, both economically and politically. The Arab Spring, UK riots, public sector strikes, further economic hardship from the Eurozone crisis and the threat of the break-up of the currency zone all loomed large. It’s important to look back, as all of these events define the tapestry of the 2012 landscape and the mindset of the 2012 consumer.  

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I was first made aware of WAA through a family friend - her daughter, Hannah, had completed an internship in the client services team working on one of WAA’s clients, a leading health club. Speaking to her it was clear her experience had been fantastic, she’d had the opportunity to get fully involved in the work undertaken by her team and had even managed to secure a job at the end of it.