Sending an email broadcast isn’t as simple as hitting the send button when you receive approval on the design and copy. Thought needs to go in so that you gain maximum opens and click-through rates (CTR).
Passion & Truth
Following Andy’s very popular 'SEO – The Fundamentals' article back in July, I thought it might be worth writing about some of the relatively recent changes to Google’s algorithm (the factors it uses to rank websites), how this affects SEO as a practice and the new ranking factors that you need to be aware of.
I come from a large and boisterous family that enjoyed nothing better than outwitting each other at the dinner table. Our moderator, Dad (bless him), kept us on-track with a never-ending list of quips and quotes, including my favourite, by George Bernard Shaw: “the single biggest problem in communication is the illusion it has taken place”.