Valentine’s Day always guarantees three things: sickeningly happy couples (me, bitter?), too many heart displays in shop windows and a whole heap of PR stories. Here, I take a look at some of my favourites. PR stories. Not couples or window displays. That would be weird.
Passion & Truth
My job as a PR involves getting my clients into the media and the public eye. It is vital, therefore, that I target the right media to take my client’s brand to the right people.
While airports and trains receive nothing but bad press when the snow falls, plenty of brands find a way to capitalise on the unforgiving weather.