Every company, at some point in its existence, will have to deal with at least one PR crisis – whether it’s a shopping centre being hounded by the local papers after a child slips on a wet floor and breaks their leg, or a national security firm who fail to fulfil a massive contract for a globally televised event (I won’t mention any names...).
Passion & Truth
This month, we’ve been appointed as integrated marketing partner for Evander, a leading national locksmith and glazing specialist. Our team will be developing an integrated approach to extend Evander’s profile into the wider consumer arena, with a remit including website and app development, together with PR campaigns to raise consumer awareness about home security.
10th September 2012, by Kerri Smith
I would bet a Toffee Crisp that almost everybody on the planet has heard of the best-selling erotic novel by E L James – ’Fifty Shades of Grey’. There has been a $5 million movie deal signed with Universal, plans for a clothing and underwear range, tie-ins to numerous brands ranging from cosmetics to bathroom appliances, and even ’Fifty Shades of Grey: The Classical Album’ to be released through EMI Music next month.