Following Andy’s very popular 'SEO – The Fundamentals' article back in July, I thought it might be worth writing about some of the relatively recent changes to Google’s algorithm (the factors it uses to rank websites), how this affects SEO as a practice and the new ranking factors that you need to be aware of.
Passion & Truth
SEO has been around ever since search engines first surfaced. While search optimisation was arguably a simpler affair back in the days of Lycos, the goal of optimising your website to gain a ranking above your competitors has always remained the same.
All of our clients have websites. They all do some level of website marketing – be it SEO, pay per click, offline promotions, and so on. This is fantastic, of course, but what our clients really want are conversions.