Sending an email broadcast isn’t as simple as hitting the send button when you receive approval on the design and copy. Thought needs to go in so that you gain maximum opens and click-through rates (CTR).
Passion & Truth
29th October 2012, by Steve Jenkinson
Back in the ‘80s, the coolest thing in the world was Optimus Prime. Or he was to the five-year-old me who wanted to be a fireman, ice cream man or JCB digger when he grew up – and who'd never heard the term ‘copywriter’, or ‘Expert Councils’.
This month, WAA was in attendance at the 2012 trendwatching.com London trend seminar. The event, which attracts hundreds of industry professionals every year, aimed to showcase the latest trends from around the globe.