17th August 2010

The UK’s number one trade only builders merchant, Selco, has appointed WAA as its lead creative agency following an extensive competitive pitch process.

Selco operates a unique concept of trade focused self-select warehouses in key urban areas throughout England and Wales. WAA’s remit is to support Selco’s ambitious growth plans with strategic marketing planning and commercially-rooted tactical initiatives.

Ongoing work will include a variety of campaigns and tactics, utilising both on- and off-line channels and in store activity, in addition to ongoing initiatives to gather customer and competitor insight.

Jacqui Lennon, WAA managing director comments: “Selco is a very impressive business and one we are delighted to have the opportunity to work with. It’s a tightly run operation, based on sound customer-focused principals and with exciting plans for the future. Our job now is to build on these solid foundations with insights and communications initiatives that will express Selco’s unique offering and deliver commercial advantage in this competitive market place.”

Simon Humpage, Selco marketing manager adds: “Throughout the pitch process the WAA team demonstrated an enthusiastic and intelligent approach to our brief.”