Driving cost-effective digital adoption for a global superbrand

3M is a world superbrand. Hundreds of divisions in 65 countries. Thousands of products sold in 200 markets. Millions of customers around the world.

As a global technology leader, innovation is at its core, which is why 3M trusts us to lead its forays into the digital world, creating deeper customer engagement, cost-effective strategies, effective management, and accurate measurement.

Year after year, we bring 3M’s brands closer to its diverse audiences, all whilst reducing costs. Working across strategy, website development, mobile, content planning and creation, social media, search marketing, plus measurement and support, the sheer scope of our work is astounding. To date, over 150 websites have been designed, built and rolled out in 23 countries, as we simultaneously manage over 175 stakeholders.

Recent projects have included a B2B digital strategy for 3M’s dental arm, ESPE, which included website and channel deliverables across 17 territories, alongside a dedicated content marketing plan. Even better, we saved 3M money, creating a proprietary replication and translation tool that helped the brand cut production costs by 33% for every 3 websites going live.

For one of 3M’s best-loved brands, Post-it, we launched the new Super Sticky Notes range with a mobile-led platform, generating over 4,000 sample requests within two days.

We also brought the brand into social media with a YouTube channel for 3M’s healthcare division, while we pioneered user-generated content for the brand’s aerospace operation.

It’s all made possible by our marriage of creative-led innovation and commerciality – with a healthy dose of determination to make one of the world’s biggest brands even bigger.